Your first step
is to
define your site type and goals.
To get the ball rolling decide who will be
involved in defining your goals, then determine whether you will get a
formal or informal definition of your goals. Ask a lot questions...Here
is a list of common questions that we hope
are helpful.
You will need to
agree on the the content of the site, and
the purpose of the site, at least. Then you
should turn your answers into a design document. Some web site types
are... informational, educational, sales, training, reference and so on.
Defining these things also helps you to define your audience.