Defining your audience is part of deciding what type
of site you will build. A true audience definition consists of who
the users are, their goals, objectives, and usability issues.
This is where you may need an
understanding of some technical issues and design fundamentals.
Understanding your audience capabilities will be very helpful to you in your
design plans.
Consider your visitors' browsers,
monitors, colors and bandwidth. Use this information to design a site that fulfills
your goals. But, you must also design for look
and feel, as well as functionality.
Be sure to include a definition of your
audience in your web plan.
Take a look at our FUNDAMENTALS
page for more information